Challenge

A pet product company was looking to increase their online sales and build awareness among its target audience. They reached out to Propellant Media to utilize our geo-fencing technology and accomplish their goal of achieving a CTR of at least .08%.

Solution

The campaign was using a geo-fencing tactic to target pet owners and advocates. The client provided a list of locations to capture their target audience. These locations included animal humane societies, animal hospitals and clinics, pet boarding companies, pet retail stores, and etc. With the quick learning from the campaign launch, our team was able to optimize the keywords and target specific travel blog domains to more precisely target the customers.

Result

Through Propellant Media’s optimizations and geo-fence tactics, we achieved a CTR of .2058%, more than doubling the client’s goal of a .08% CTR.