Challenge

A New York bail bonds provider was looking to increase the number of phone calls they received as well as improve their page rankings and increase their conversions and sales.

They enlisted the help of our team to utilize unique targeting capabilities to reach both the desired audience and improve their CTR.

Solution

Our team developed a comprehensive strategy to target and convert the specified audience using search engine optimization and pay-per-click advertising. We based each campaign around the services offered, and chose keywords that targeted audiences showing interest in these services.

With quick learning from campaign launch, our team was able to optimize targeting by blacklisting specific websites and update ad copy to keyword and landing page relevancy.

RESULTS

Keywords ranking on the first page of Google more than doubled, from 13 to 30. We also saw their CTR rise substantially.